How can working musicians thrive and make money in a post-Covid world? Stages Music Arts is thrilled to partner with PopRiot to bring you this three-part series to empower working musicians to:
- understand the business of music, marketing and sales
- create a path that reflects their desires and brand
- utilize streaming platforms as a complement to live shows
- alter their perspective on products to actually make money
SESSION 1: Foundations of Music as a Business – October 4th
- How to establish the purpose, profile and concrete goals of your music business
- Formation of legal entities and why it is vital for your music
- Roles of people in the industry, differences between them (manager, agent, etc.)
- Branding, emotion and money & much more!
SESSION 2: Branding, Marketing & Advertising – October 11th
- The necessity and power of branding
- What exactly is marketing, why is it important, and how it is different from advertising
- How to set up effective ads that result in gaining fans and making money
- Behaviors of different social media platforms & how to best use them
SESSION 3: Sales & E-Commerce – October 18th
- How to best utilize different social media platforms for sales
- How to maximize sales at shows
- Turning a release into a profit & so much more!
Participants may register for each class individually, but signing up for the entire series entitles you to receive:
- Practice work, summary PDF’s, reference sheets for each class
- $75 off a 4-hour recording session at Stages Music Arts
- One FREE 30-minute consultation with PopRiot
$20 per class for Stages students; $25 per class for general public
Register for one, two or all three classes at Eventbrite.
